140 Proof is pleased to welcome developers and users of Infinite Monkeys apps to the 140 Proof network. Developers using Infinite Monkeys to help build and package their apps will have the option to monetize their work via interest graph-targeted ads by 140 Proof.
From the press release:
Infinite Monkeys uses 140 Proof’s platform to provide valuable, non-interruptive and relevant links to their app publisher’s users. This ad model enables Infinite Monkeys to offer their Make-Your-Own-Mobile-App platform for free.
The convergence of Infinite Monkeys and 140 Proof across the social, mobile space provides an intuitive ad solution without infringing on the end-users app experience. According to Jay Shapiro, CEO of Infinite Monkeys, “140 Proof is one of the most innovative platforms for monetizing mobile apps today. By leveraging the social context of the stream, the 140 Proof ‘ads’ actually contribute to the user’s experience instead of interrupting it.”
“The app ecosystem of Twitter has been a constant source of explosive innovation and growth, and 140 Proof is happy to welcome Infinite Monkeys to the growing list of awesome social app partners monetizing their apps with relevant ads,” said 140 Proof founder and CTO John Manoogian III. “Giving more developers the power to create valuable free apps supported by great ads is good for users and the app ecosystem as a whole.”
What are 140 Proof Ads?
140 Proof ads are short, paid advertising messages that appear on social stream apps. We do our best to show you relevant ads, but you can always send us feedback at @140ProofAds if something seems wrong. Learn how 140 Proof ads are targeted.
Why Do Infinite Monkeys Apps Show Ads?
Building and maintaining useful apps bears substantial costs. Developers can choose to pass along these costs to the user (by charging for use of the application) or keep the app free for users by incorporating paid advertising.
How to Advertise on the 140 Proof Network
140 Proof reaches digitally engaged consumers across all social streams, with a monthly audience of 44 million and a total reach of 160 million. Learn more about the 140 Proof audience.
Infinite Monkeys app users with further questions can tweet us at @140ProofAds.
140 Proof is pleased to announce a partnership with naan studio to support Echofon for Firefox. 140 Proof ads will begin appearing in Echofon’s popular Firefox client, in addition to the Echofon clients for Mac, Windows, and iPhone. Echofon has been part of the 140 Proof network since 2010.
What are 140 Proof Ads?
140 Proof ads are short, paid advertising messages that appear on social stream apps. We do our best to show you relevant ads, but you can always send us feedback at @140ProofAds if something seems wrong. Learn how 140 Proof ads are targeted.
Why Is Echofon for Firefox Showing Me Ads?
Building and maintaining useful apps like Echofon bears substantial costs. Developers can choose to pass along these costs to the user (by charging for use of the application) or keep the app free for users by incorporating paid advertising.
How Do I Remove Ads in Echofon for Firefox?
Users can remove ads by buying an Echofon for Firefox license for $9.99. To upgrade, go to the Echofon menu and select the “Remove Ads…” menu item.
How to Advertise on the 140 Proof Network
140 Proof reaches digitally engaged consumers across all social streams, with a monthly audience of 44 million and a total reach of 160 million. Learn more about the 140 Proof audience.
Echofon users with further questions can tweet us at @140ProofAds.
By Vanessa Naylon
The number one question we’re hearing from our social app network is: does Apple’s including Twitter everywhere mean that any iPhone or iPad app using Twitter social APIs can now add revenue streams using the 140 Proof monetization API? The answer is a resounding: YES.
Any application using the new iOS Twitter integration components has the option of enabling 140 Proof ads optimized for the social graph. 140 Proof ads integrate smoothly into a high-quality, unobtrusive UX, and the ads out-perform all other mobile ad solutions.
Consumer preference for free apps in a crowded app store means revenue from free apps (with targeted ads) exceeds revenue from apps priced up to $8. Unless an app can be sold at a premium price point (over $10-$15), then 140 Proof social stream ads easily become an app’s primary recurring revenue source.
140 Proof is pleased to announce a partnership with naan studio to support Echofon for iPhone. Today, 140 Proof ads will begin appearing in Echofon’s popular iPhone client, in addition to the desktop client Echofon for Mac, which has been part of the 140 Proof network since 2010.
What are 140 Proof Ads?
140 Proof ads are short, paid advertising messages that appear on social stream apps. We do our best to show you relevant ads, but you can always send us feedback at @140ProofAds if something seems wrong.
Why Is Echofon for iPhone Showing Me Ads?
Building and maintaining useful apps like Echofon bears substantial costs. Developers can choose to pass along these costs to the user (by charging for use of the application) or keep the app free for users by incorporating paid advertising. In this case, Echofon offers an ad-supported client for free and an ad-free version for $4.99. Learn more about upgrading to Echofon Pro.
How to Advertise on the 140 Proof Network
140 Proof reaches digitally engaged consumers across all social streams, with a monthly audience of 44 million and a total reach of 160 million. Learn more about the 140 Proof audience.
Echofon users with further questions can tweet us at @140ProofAds.
Whew, take a breath, Q1 is in the books! Time for another quarterly report around what is happening for Advertisers and Publishers on our Network of Twitter and other social stream related sites, apps and services. Below we’ll report on the following:
Part I. Top Advertiser Verticals in Q1
Part II. Campaign Insights and Performance — what works and why
Part III. The Publisher Landscape — the stream is everywhere:
Gonna talk about two probably not completely obvious things below in the world of publishers and placements and inventory …
1. Why our targeting and placements perform 10x alternatives for our publishers
First Topic: We are seeing strong performance across all campaign types, very happy brands and customers. Our targeting is reaching the audience they seek because, duh, it turns out that Persona Targeting works! But, that is not all. It doesn’t matter how targeted an ad is for me or you — it also matters whether we are in the proper context to engage. That is, if I am deep in a New York times article about how sugar is toxic and killing me — I am not down with engaging a distracting ad. But, what if I am consuming streams — the constant torrent of updates from Twitter and Facebook and Foursquare and my social graph and on and on — 70% of which have links? That is, what if I am in discover and share and engage mode — “social” mode vs. “read 10 page NYT article mode”? Well, now that well targeted ad from 140 Proof is just another relevant message that I am psyched to discover and share — and I do — I take a click action from the ad just like I take a click action from someone I’m connected to who suggests I might want to check out X or Y or Z. Targeting + Context = Performance.
2. Why Twitter’s attempt to spank the ecosystem is good for 140 Proof
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The brooh-hah highlighted that half of Twitter usage (if not more) still occurs outside of Twitter.com and Twitter “official” apps and services and it is the half of the most active and engaged users. So our door was beaten down by advertisers/marketers who thought reaching this audience — the ecosystem that we work with — was a good idea vs. reaching some combination
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These brands compared the value/efficiency of 140 Proof buys vs. Twitter.com and, uh, are coming back for more. We guarantee impressions, sell on CPC/CPM models they are used to, don’t make them “Tweet” their ads and otherwise negatively co-mingle their paid with pure earned/owned Tweets.
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The ecosystem continued to pivot away from a pure-play “same as Twitter.com” level of innovation that is about aggregation of social and real-time from multiple sources — Twitter is just one. Will Twitter own social/real-time updates on the scale of Google and Facebook walled gardens? Doesn’t look like it. Love Twitter, but these horses have left the barn and don’t want to come home. The more Twitter builds up the walls ex post facto — the more entire exploding segments (hello group texting!) bag its unpredictable closed system altogether. Classic platform trade-offs, god love an open world.
As always chat us up for more. Will call back. Will show up. Will not make you fill out a large form with data we will never use. Hit us at andy@140proof.com or via our simple contact form.
Posted by Andy Scott
140 Proof is delighted to welcome users of Touiteur, the Twitter client for Android, to the 140 Proof Network.
What are 140 Proof Ads?
140 Proof ads are tweetlike messages that appear on social apps. These messages are paid advertising from brands and other people on Twitter. We do our best to show you relevant ads, but you can always send us feedback at @140ProofAds if something seems wrong.
How to Share 140 Proof Ads
To share an ad message you like, simply tap the ad and then tap “Share.”
Why Is Touiteur Showing Me Ads?
Building and maintaining a useful application like Touiteur bears substantial costs. Developers can choose to pass along these costs to the user (by charging for use of the application) or keep the application free for users by incorporating paid advertising. In this case, Touiteur is free for everyone to use.
How to Advertise on the 140 Proof Network
140 Proof reaches digitally engaged consumers across the Twitter ecosystem, with a monthly audience of 44 million and a total reach of 160 million. A 140 Proof ad is just like a tweet: an icon plus 140 characters of text (including a link). Contact our sales team to discuss your first campaign.
Touiteur users with further questions can tweet us at @140ProofAds.
140 Proof is the only advertiser in Echofon that allows ads to be passed along on Twitter. Echofon users can reply to advertisers with their own comments or share messages that they like.
To share a 140 Proof ad, simply hold down the ctrl key and click the ad. A menu will appear with available sharing options. Feel free to add your own comment to the ad’s message.
Echofon users, have you ever thought about sharing an ad? Ever replied to an advertiser? Tell us what happened in the comments.
Twitter In-Stream Advertising Is Live on Echofon for Mac
Today we are pleased to welcome Echofon for Mac to the Proof Network.
Echofon, a family of Twitter apps for Mac, iPhone, and Firefox, keep users’ unread tweets synced across platforms and provide a clean and simple interface for users.
Echofon released version 1.0 of their Twitter app for the Mac today for $20 or for free with ads by 140 Proof and OneRiot. The app has a simple, clean user interface which allows users to easily attach photos to your tweets with drag and drop. Users can also attach things — screen captures, a song, or a web page — to a tweet.
140 Proof’s personalized ad solution allows advertisers to reach Echofon’s loyal user base, with relevant, unobtrusive ads that resonate with users. Users can interact with ads, just as they do with normal tweets: they can be replied to, retweeted, or favorited.
“We’re excited that Twitter has adopted our strategy for monetizing the 25% of users who use twitter.com and we’re thrilled to be partnering with great application developers like Echofon to monetize the rest of the Twitter ecosystem.” said CEO Jon Elvekrog. “We are excited to be working with Echofon, the best Mac app for Twitter available today.”
Check out the Echofon announcement or visit echofon.com to try Echofon for Mac.
Read the press release.
