Ad creatives are a lucky bunch so far as careers go. They get to showcase their creative chops for 30 seconds during the Super Bowl, have entire TV shows written about them, and each year, they flock to the stunning French Riviera to celebrate the best of their industry at Cannes Lions. It’s a cumulative conference done in such spectacular style that few other industries’ annual gathering —maybe aside from The Oscars—can’t really measure up. And while the festival bills itself as honoring creativity, this year’s celebration, which ended just this past weekend, should have included another headline alongside it: discussing the potential of ad tech. Industry analysts noted that ad tech firms and players were just as present at this year’s awards. It wasn’t just the business deals that they brought to the table, either. The heightened ad tech presence this year became emblematic of advertising community’s shifting dynamic, and how it’s quickly bridging the divide between Madison Avenue and Silicon Valley.
A Glimpse Into The Future of Advertising?
Traditionally, Cannes has been a playground for advertising execs to showcase their best work. This past week though, Silicon Valley had just a big of a presence—and they weren’t there to just sip rosé on the French Coast. Instead, their presence was both strategic and symbolic. Big tech companies like Google, Facebook, and Yahoo! crowded in along the coast to boast about their ad offerings and reach. Ad tech companies like Rubicon Project attended to nail down business deals and showcase their digital platforms for advertising. And in Cannes’ “cyber” category, or its digital advertising field, there was a 39% increase in submissions this year from last year.
All of these trends suggest just how integral technology has become to advertising, and how it’s shaking up what once was an archaic process. One of this year’s biggest takeaways? There’s no need for the Don Drapers of the world to be timid when it comes to advertising technology— these new advancements in how ads are bought, sold, and placed will only help to boost business and solidify an agency’s offerings to a brand.
Cannes - The Next SXSW?
If this year’s increase in media attention around Cannes Lions is any indication, Cannes has not only shifted in its attendees, but within those paying attention as well. Once a niche industry event, it’s clear that Cannes Lions is rapidly developing into a more mainstream event. Cannes Lions was once limited to recapping the past year in advertising. Now it forecasts what we can expect from the next year as well. This shift parallels another mainstream tech conference, SXSW, and its own meteoric rise. And like SXSW, which began as a conference for the film and interactive industries, Cannes Lions may soon become a showcase not only for the ad world, but also for exciting, emerging technology. At this rate, who knows— with all these changes within the ad world and the conference itself, maybe we’ll see Cannes Lions 2015 decorated with a few indie band acts a la SXSW, too.
June 25, 2014 - 2 months ago
Box, the enterprise file sharing company, made headlines today with its S-1 filing. Our friend Sam Shillace, Box’s SVP of Engineering, dropped by to speak at our monthly Hack Deploy Scale tech talk series.
Sam spoke about startups, leading engineering teams, the VC perspective, mobile trends, and the “primadonna death spiral.”
Our thanks to Sam for a great talk.
Don’t see a video above? Watch on YouTube
March 24, 2014 - 5 months ago
We at 140 Proof are proud to announce that Matt Rosenberg has joined us as SVP Marketing. In his new role, Rosenberg will shape the company’s brand and product stories, build the company’s industry profile, and develop programs to support advertising sales efforts.
Rosenberg joins recent Ed Darmanin, 140 Proof’s new Chief Revenue Officer, as the company expands its executive presence in the New York media market. Already in 2013, the company has grown advertising reach over 100 precent, launched new social ad solutions for Pinterest and expanded its native ads into social sites and blogging platforms such as Tumblr and WordPress.
“140 Proof’s business has been exploding and with a seasoned marketer like Matt and a sales leader like Ed joining the executive team, we expect to further build our profile in New York and nationally and accelerate our growth,” said 140 Proof CEO and co-founder Jon Elvekrog. “Matt’s agency, client-side, publishing and ad tech experience is as valuable a combination as it is hard to find. Having been on all sides of the marketing ecosystem, he has the business understanding and organizational empathy to deliver focused, relevant, useful communications.”
Rosenberg joins 140 Proof with a 17 year history of thought leadership and innovation in the digital marketing industry. He most recently led marketing for New York-based ad tech vendor Taykey, and prior to that was VP Solutions at SAY Media, where he founded the global strategy and market research groups. Previously, he led business development and client services as EVP at boutique digital creative agency Big Spaceship, and he oversaw media and creative accounts at Organic. Rosenberg was also an early digital marketing hire at Sony Pictures, where he worked on marketing over 300 movies. Before going all in on digital marketing, he was a television writer.
“I couldn’t be happier to be joining 140 Proof,” said Rosenberg. “The technology is spectacularly effective, which is a great foundation for the guy whose job is to promote the technology, and the Blended Interest Graph is an elegant way to identify and deliver the right audience for an advertiser that also happens to drive measurably better performance.”
September 11, 2013 - 11 months ago
We welcome our friends and all innovation-curious people to visit us at our Detroit and San Francisco offices this fall for the OpenCo conference.
It’s an open house for startups and innovative teams, hosted by the businesses themselves. Interested in who’s driving the “innovation economy”? Meet the people, see the spaces, and hear the stories behind such names as Uber, Adobe, Red Bull House of Art, Soundcloud, and Wired.
This year, 140 Proof is participating in both the Detroit and the San Francisco OpenCo events. We’ll be sharing the story of how 140 Proof got its start, why we’re on a mission to socialize advertising, and why these particular cities are important places for us to call home.
OpenCo Detroit: September 12
Shane Doyle will be leading our Detroit session on Thursday, September 12, at 11:00 am. Come to the Elevator Building at 1938 Franklin Street. Sign up to attend
If you’re planning to attend the Detroit conference and are looking for more recommendations, visit our friends at Drought later that same day, at 4:30 PM.
OpenCo San Francisco: October 11
John Manoogian III will be presenting at 140 Proof headquarters on Friday, October 11 at 10:30 am. Come to 77 De Boom Street (off 2nd, next to 21st Amendment brewery). Sign up to attend and get a head start on learning why we love San Francisco.
We’re looking forward to seeing you and sharing!
September 3, 2013 - 11 months ago
We at 140 Proof are proud to announce that Ed Darmanin has joined us as Chief Revenue Officer. In his new role, Darmanin will lead 140 Proof’s efforts to drive its A-player sales team to full speed to keep up with rapid market growth.
Darmanin is an experienced sales leader who has been building digital products and sales teams since 1998. Darmanin joins 140 Proof from AccuWeather, where he rebuilt the AccuWeather sales team and revenue strategy, focusing on top 100 advertisers and their ability to leverage audience growth across mobile, tablet and desktop platforms. Key accomplishments include launching a new iPad sponsorship strategy with premium advertisers including Marriott, Jeep and Lincoln.
“140 Proof has attracted some really outstanding new team members over the past year to help us keep pace with our explosive growth, and Ed Darmanin joining as CRO is another feather in our cap,” said 140 Proof CEO and co-founder Jon Elvekrog. “Ed is known in the industry for being a methodical leader and outstanding mentor to his sales team, with the proven ability to build and nurture relationships and grow business. We’re thrilled to welcome him to the 140 Proof team.”
In his previous role as Vice President of Sales for The Weather Channel, Darmanin helped match the unique audience mindset with brand advertisers across online, desktop, mobile and television media. In 2007, he led the effort to grow The Weather Channel’s international revenue, hiring and training sales teams in the UK and France while helping to launch new sites in four languages.
Before working on the interactive side with The Weather Channel, Darmanin was on the sales team at Fox Cable Networks, helping with the re-launch of FX. Upon graduation from the University of Delaware, he got his start in the media business with DDB Needham’s buying team as a specialist in national TV, Radio and Syndication.
August 19, 2013 - 1 year ago
140 Proof, the leader in social targeting technology, announced that it has been named a winner of the Red Herring 2013 Top 100 Award for North America. The company was chosen from among hundreds of innovative and prominent technology companies.
140 Proof was the only technology company with a comprehensive social offering to win the award, which was announced during ceremonies on May 23 in Monterey, CA. Top brand advertisers rely on 140 Proof’s social ad platform to reach the most desirable audiences in social.
The annual Red Herring Top 100 North America Awards is one of the most acclaimed distinctions in the technology industry. The awards honor the region’s top entrepreneurs and innovative private companies that are anticipated to experience extensive rapid growth based on their current accomplishments to date. Red Herring editors analyze hundreds of organizations and choose the best of the best that epitomize successful growing companies with unique vision and drive.
“Choosing the best out of the previous two years was by no means a small feat,” said Alex Vieux, Chairman of Red Herring. Red Herring Top 100 award winners undergo a comprehensive assessment by Red Herring’s editorial staff based on both quantitative and qualitative criteria, such as technological advantage, disruptiveness, financial performance, management quality, overall business strategy and market maturity.
“Native advertising and interest graph technology are widely recognized as must-have strategies for social ad campaigns,” said Jon Elvekrog, co-founder and CEO of 140 Proof. “Winning the Red Herring award is great recognition of our technology and market momentum. We owe this award to our many customers and partners.”
This evaluation is complemented by a review of the track record and standing of the organization relative to sector peers, allowing Red Herring to see past the “hype” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.
June 11, 2013 - 1 year ago
140 Proof is pleased to announce a partnership with Scribd, the world’s largest online library.
What are 140 Proof Ads?
140 Proof ads are short, paid advertising messages that appear in social apps. We do our best to show you relevant ads, but you can always send us feedback at @140proof if something seems wrong. Learn how 140 Proof ads are targeted.
Why Is Scribd Showing Me Ads?
Building and maintaining popular communities like Scribd bears substantial costs. Developers can choose to pass along these costs to the user (by charging for use of the application) or keep the app free for users by incorporating paid advertising. In this case, Scribd shows ads so that users can continue to enjoy it for free.
How to Advertise on the 140 Proof Network
140 Proof reaches digitally engaged consumers across all social streams, with a monthly audience of 44 million and a total reach of 160 million. Learn more about the 140 Proof audience.
Scribd users with further questions can tweet us at @140proof.
October 30, 2012 - 1 year ago
140 Proof, the proud sponsor of social advertising, brings you the latest social news from the Olympics. Here’s the latest roundup from the world of social:
Social Dominates as the Second Screen of the Games
Social and online channels have changed the face of the Olympic Games, perhaps even more than the first televised broadcast of the Olympics in 1960. This year, thousands of hours of coverage are planned, across global and domestic TV and online streams.
Consider this: in 1996, NBC broadcast 176.5 hours of Olympics coverage.
In 2012, the Games will be covered on NBC and online channels for a total of 5,535 hours.
All that coverage means huge volumes of second screen discussion in social. The Olympic opening ceremony alone earned almost 10 million mentions from fans on Twitter. Twitter reports that Olympic tweet volume is about 100X the rate seen for Beijing in 2008. (Thanks for providing us at 140 Proof with so much targeting fodder!)
Twitter Triumphs over Facebook for Olympic Mentions, But Official Olympic Channels Win More Fans on Facebook
The Telegraph reports that overall, 97% of social media mentions of the Olympics have originated on Twitter as opposed to Facebook.
The most popular Olympic sport on Twitter (measured in mentions)? Volleyball.
However, the Facebook page for the Olympic Games has won over 3 million Likes so far, with @Olympics on Twitter winning about half that with 1.4 million followers. YouTube trails with just over 100,000 subscribers for its Official Olympic Channel, and “London 2012” on Google+ has nearly 700,000 followers.
Social Is Powerful — and When Mishandled, It Can Cut Both Ways
Some of the social frenzy over the Games has even affected athletes’ performance in the Games themselves, with Australian swimmer Emily Seebohm blaming Twitter and Facebook for affecting her focus and ultimately her performance. Seebohm won silver in the 100 meter backstroke, but late nights talking to fans on Twitter and Facebook had her believing she’d already won gold.
The popularity of social media affects athletes financially, too — athletes sponsored by brands other than official Olympic sponsors are restricted in what they can share in social during the Games (an effort by the Olympic Committee to prevent ambush marketing). The restriction, known as Rule 40, has led to online protest using the tags #WeDemandChange and #Rule40.
Social is showing its power in other ways, too: tweets are getting news people kicked off Twitter, and athletes kicked out of the games. For example, the Greek triple jumper Voula Papachristo (@papaxristoutj) was ejected from the Games for criticizing Africans via a West Nile joke in her tweet. And earlier this week, Swiss soccer defender Michael Morganella (@morgastoss) insulted Koreans in a tweet and was similarly banned.
Journalist Guy Adams (@guyadams) was not kicked out of the games, but off of Twitter itself, for including an NBC exec’s email address in a series of tweets criticizing coverage of the Olympics. (The account has since been reinstated.)
140 Proof’s Favorite Olympians to Follow
At 140 Proof, our favorite Summer Games sports are swimming, weightlifting, and track. Follow our favorite Olympians in social:
- @UsainBolt, Track, Jamaica
- @RyanLochte, Swimming, USA
- @dekker_inge, Swimming, Netherlands
- @zoepablosmith, Weightlifting, UK
Four Apps for Following the Olympics
We recommend four great apps for following the Olympics in social:
- For the fan who wants the latest updates on their number one sport, ifttt can send you a text message whenever Team USA wins a medal.
- Check out the world’s best looking factbook of the Olympics on Visual.ly, the best infographics resource on the web.
- For live updates from the Games, follow the #Olympics hashtag on Twitter.
- Connect with the official Olympics Page for Facebook updates and official media.
Bonus Material: Winning Olympic Quips
And finally, we leave you with a selection of our favorite #London2012 tweets:
August 1, 2012 - 2 years ago