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[Hack, Deploy, Scale] “So You Want to Make an App” with Michele Titolo

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Earlier this year, aspiring iOS engineers got a treat when MIchele Titolo, the CTO of Women Who Code, joined us to explain what it takes to make an iOS app the right way.

This non-technical talk covers Minimum Delightful Products, savvy smartphone users, building in-house versus third-party, and more.

Watch the talk below:

Can’t see the video? Watch on YouTube.

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September 19, 2014 - 1 month ago

Posted In technologyevents

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Coming soon: a new video from 140 Proof

Get a behind-the-scenes look at a brand new project coming from 140 Proof.

We’ve partnered with our friends at LaunchSquad to create a video that explains to the world how 140 Proof connects people with the things they love.

Earlier this week, we got a glimpse of the production work happening on the video. As you might guess, the characters in the video represent different personas that our customers can target using interest-based social data.

140 Proof Watch the super-short video below:

Behind the scenes of the 140 Proof video shoot from 140 Proof on Vimeo.

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September 4, 2014 - 1 month ago

Posted In eventsblended interest graph

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Cannes 2014 - Bridging The Divide Between Madison Avenue and Silicon Valley?


Ad creatives are a lucky bunch so far as careers go. They get to showcase their creative chops for 30 seconds during the Super Bowl, have entire TV shows written about them, and each year, they flock to the stunning French Riviera to celebrate the best of their industry at Cannes Lions. It’s a cumulative conference done in such spectacular style that few other industries’ annual gathering —maybe aside from The Oscars—can’t really measure up. And while the festival bills itself as honoring creativity, this year’s celebration, which ended just this past weekend, should have included another headline alongside it: discussing the potential of ad tech. Industry analysts noted that ad tech firms and players were just as present at this year’s awards. It wasn’t just the business deals that they brought to the table, either. The heightened ad tech presence this year became emblematic of advertising community’s shifting dynamic, and how it’s quickly bridging the divide between Madison Avenue and Silicon Valley.

A Glimpse Into The Future of Advertising?

Traditionally, Cannes has been a playground for advertising execs to showcase their best work. This past week though, Silicon Valley had just a big of a presence—and they weren’t there to just sip rosé on the French Coast. Instead, their presence was both strategic and symbolic. Big tech companies like Google, Facebook, and Yahoo! crowded in along the coast to boast about their ad offerings and reach. Ad tech companies like Rubicon Project attended to nail down business deals and showcase their digital platforms for advertising. And in Cannes’ “cyber” category, or its digital advertising field, there was a 39% increase in submissions this year from last year.

All of these trends suggest just how integral technology has become to advertising, and how it’s shaking up what once was an archaic process. One of this year’s biggest takeaways? There’s no need for the Don Drapers of the world to be timid when it comes to advertising technology— these new advancements in how ads are bought, sold, and placed will only help to boost business and solidify an agency’s offerings to a brand.

Cannes - The Next SXSW?

If this year’s increase in media attention around Cannes Lions is any indication, Cannes has not only shifted in its attendees, but within those paying attention as well. Once a niche industry event, it’s clear that Cannes Lions is rapidly developing into a more mainstream event. Cannes Lions was once limited to recapping the past year in advertising. Now it forecasts what we can expect from the next year as well. This shift parallels another mainstream tech conference, SXSW, and its own meteoric rise. And like SXSW, which began as a conference for the film and interactive industries, Cannes Lions may soon become a showcase not only for the ad world, but also for exciting, emerging technology. At this rate, who knows— with all these changes within the ad world and the conference itself, maybe we’ll see Cannes Lions 2015 decorated with a few indie band acts a la SXSW, too.

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June 25, 2014 - 3 months ago

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Box’s SVP of Engineering, Sam Schillace, speaks at Hack Deploy Scale


Box, the enterprise file sharing company, made headlines today with its S-1 filing. Our friend Sam Shillace, Box’s SVP of Engineering, dropped by to speak at our monthly Hack Deploy Scale tech talk series.

Sam spoke about startups, leading engineering teams, the VC perspective, mobile trends, and the “primadonna death spiral.”

Our thanks to Sam for a great talk. 

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March 24, 2014 - 7 months ago

Posted In Events

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140 Proof Welcomes Matt Rosenberg as SVP Marketing


We at 140 Proof are proud to announce that Matt Rosenberg has joined us as SVP Marketing. In his new role, Rosenberg will shape the company’s brand and product stories, build the company’s industry profile, and develop programs to support advertising sales efforts.

Rosenberg joins recent Ed Darmanin, 140 Proof’s new Chief Revenue Officer, as the company expands its executive presence in the New York media market. Already in 2013, the company has grown advertising reach over 100 precent, launched new social ad solutions for Pinterest and expanded its native ads into social sites and blogging platforms such as Tumblr and WordPress.

“140 Proof’s business has been exploding and with a seasoned marketer like Matt and a sales leader like Ed joining the executive team, we expect to further build our profile in New York and nationally and accelerate our growth,” said 140 Proof CEO and co-founder Jon Elvekrog. “Matt’s agency, client-side, publishing and ad tech experience is as valuable a combination as it is hard to find. Having been on all sides of the marketing ecosystem, he has the business understanding and organizational empathy to deliver focused, relevant, useful communications.”

Rosenberg joins 140 Proof with a 17 year history of thought leadership and innovation in the digital marketing industry.  He most recently led marketing for New York-based ad tech vendor Taykey, and prior to that was VP Solutions at SAY Media, where he founded the global strategy and market research groups.  Previously, he led business development and client services as EVP at boutique digital creative agency Big Spaceship, and he oversaw media and creative accounts at Organic.  Rosenberg was also an early digital marketing hire at Sony Pictures, where he worked on marketing over 300 movies.  Before going all in on digital marketing, he was a television writer.

“I couldn’t be happier to be joining 140 Proof,” said Rosenberg. “The technology is spectacularly effective, which is a great foundation for the guy whose job is to promote the technology, and the Blended Interest Graph is an elegant way to identify and deliver the right audience for an advertiser that also happens to drive measurably better performance.”

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September 11, 2013 - 1 year ago

Posted In Events

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Join 140 Proof at OpenCo in Detroit and San Francisco


We welcome our friends and all innovation-curious people to visit us at our Detroit and San Francisco offices this fall for the OpenCo conference.

About OpenCo

It’s an open house for startups and innovative teams, hosted by the businesses themselves. Interested in who’s driving the “innovation economy”? Meet the people, see the spaces, and hear the stories behind such names as Uber, Adobe, Red Bull House of Art, Soundcloud, and Wired. 

This year, 140 Proof is participating in both the Detroit and the San Francisco OpenCo events. We’ll be sharing the story of how 140 Proof got its start, why we’re on a mission to socialize advertising, and why these particular cities are important places for us to call home.

OpenCo Detroit: September 12

Shane Doyle will be leading our Detroit session on Thursday, September 12, at 11:00 am. Come to the Elevator Building at 1938 Franklin Street. Sign up to attend

If you’re planning to attend the Detroit conference and are looking for more recommendations, visit our friends at Drought later that same day, at 4:30 PM.

OpenCo San Francisco: October 11

John Manoogian III will be presenting at 140 Proof headquarters on Friday, October 11 at 10:30 am. Come to 77 De Boom Street (off 2nd, next to 21st Amendment brewery). Sign up to attend and get a head start on learning why we love San Francisco.

We’re looking forward to seeing you and sharing!

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September 3, 2013 - 1 year ago

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140 Proof Welcomes Ed Darmanin as Chief Revenue Officer


We at 140 Proof are proud to announce that Ed Darmanin has joined us as Chief Revenue Officer. In his new role, Darmanin will lead 140 Proof’s efforts to drive its A-player sales team to full speed to keep up with rapid market growth.

imageDarmanin is an experienced sales leader who has been building digital products and sales teams since 1998. Darmanin joins 140 Proof from AccuWeather, where he rebuilt the AccuWeather sales team and revenue strategy, focusing on top 100 advertisers and their ability to leverage audience growth across mobile, tablet and desktop platforms. Key accomplishments include launching a new iPad sponsorship strategy with premium advertisers including Marriott, Jeep and Lincoln.

“140 Proof has attracted some really outstanding new team members over the past year to help us keep pace with our explosive growth, and Ed Darmanin joining as CRO is another feather in our cap,” said 140 Proof CEO and co-founder Jon Elvekrog. “Ed is known in the industry for being a methodical leader and outstanding mentor to his sales team, with the proven ability to build and nurture relationships and grow business. We’re thrilled to welcome him to the 140 Proof team.”

imageIn his previous role as Vice President of Sales for The Weather Channel, Darmanin helped match the unique audience mindset with brand advertisers across online, desktop, mobile and television media. In 2007, he led the effort to grow The Weather Channel’s international revenue, hiring and training sales teams in the UK and France while helping to launch new sites in four languages. 

Before working on the interactive side with The Weather Channel, Darmanin was on the sales team at Fox Cable Networks, helping with the re-launch of FX. Upon graduation from the University of Delaware, he got his start in the media business with DDB Needham’s buying team as a specialist in national TV, Radio and Syndication.

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August 19, 2013 - 1 year ago

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140 Proof Named Red Herring Top 100 Award Winner for North America


140 Proof, the leader in social targeting technology, announced that it has been named a winner of the Red Herring 2013 Top 100 Award for North America. The company was chosen from among hundreds of innovative and prominent technology companies.

140 Proof was the only technology company with a comprehensive social offering to win the award, which was announced during ceremonies on May 23 in Monterey, CA. Top brand advertisers rely on 140 Proof’s social ad platform to reach the most desirable audiences in social. 

The annual Red Herring Top 100 North America Awards is one of the most acclaimed distinctions in the technology industry. The awards honor the region’s top entrepreneurs and innovative private companies that are anticipated to experience extensive rapid growth based on their current accomplishments to date. Red Herring editors analyze hundreds of organizations and choose the best of the best that epitomize successful growing companies with unique vision and drive.

“Choosing the best out of the previous two years was by no means a small feat,” said Alex Vieux, Chairman of Red Herring. Red Herring Top 100 award winners undergo a comprehensive assessment by Red Herring’s editorial staff based on both quantitative and qualitative criteria, such as technological advantage, disruptiveness, financial performance, management quality, overall business strategy and market maturity. 

“Native advertising and interest graph technology are widely recognized as must-have strategies for social ad campaigns,” said Jon Elvekrog, co-founder and CEO of 140 Proof. “Winning the Red Herring award is great recognition of our technology and market momentum. We owe this award to our many customers and partners.”

This evaluation is complemented by a review of the track record and standing of the organization relative to sector peers, allowing Red Herring to see past the “hype” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

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June 11, 2013 - 1 year ago

Posted In EventsTrends

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