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Join 140 Proof at OpenCo in Detroit and San Francisco

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We welcome our friends and all innovation-curious people to visit us at our Detroit and San Francisco offices this fall for the OpenCo conference.

About OpenCo

It’s an open house for startups and innovative teams, hosted by the businesses themselves. Interested in who’s driving the “innovation economy”? Meet the people, see the spaces, and hear the stories behind such names as Uber, Adobe, Red Bull House of Art, Soundcloud, and Wired. 

This year, 140 Proof is participating in both the Detroit and the San Francisco OpenCo events. We’ll be sharing the story of how 140 Proof got its start, why we’re on a mission to socialize advertising, and why these particular cities are important places for us to call home.

OpenCo Detroit: September 12

Shane Doyle will be leading our Detroit session on Thursday, September 12, at 11:00 am. Come to the Elevator Building at 1938 Franklin Street. Sign up to attend

If you’re planning to attend the Detroit conference and are looking for more recommendations, visit our friends at Drought later that same day, at 4:30 PM.

OpenCo San Francisco: October 11

John Manoogian III will be presenting at 140 Proof headquarters on Friday, October 11 at 10:30 am. Come to 77 De Boom Street (off 2nd, next to 21st Amendment brewery). Sign up to attend and get a head start on learning why we love San Francisco.

We’re looking forward to seeing you and sharing!

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September 3, 2013 - 1 year ago

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Dear San Francisco, We Love You

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Dear San Francisco,

We love you. Thanks for being our home the last four years as we’ve grown 140 Proof. Our founders, Jon Elvekrog and John Manoogian III, are from Michigan but knew that San Francisco was the place to get things done. And since then, our team has grown by a multiple of eight.

Four-plus years in SOMA and still going. 

imageWhen our founding team got together, before 140 Proof was even the germ of an idea, most people thought of Silicon Valley, not SF, as the Bay Area’s center of technology innovation. But we thought there was more fun to be had in San Francisco than Palo Alto. We sweated it out for a couple years in a SOMA basement, and when it was time to start 140 Proof in 2010, we moved to our awesome digs on 2nd Street. 

Let us tell you about our favorite haunts.

imageAt 11:50 am every day, the “burrito train” departs for Mexico au Parc in South Park (one of our hackers is nicknamed “Burrito”). Plus Mehfil Indian, Del Popolo, JapaCurry, and Off the Grid are fun. We wave at the brewers next door at 21st Amendment. And House of Air in the Presidio is one of our favorite places to blow off steam.

We love our cyclists and public transit commuters.

imageHalf of our employees take Muni to work, and a quarter of our workforce commutes by bicycle on a daily basis. Our office has bike parking for 14, a general-use bicycle any employee can borrow. Stop by our office on De Boom, off 2nd Street, if you need a pump. If you want to discover other neat startups by bicycle, we recommend you join the Startup Bike SF meetup.

You’ve been really good to us, San Francisco. Thanks for everything.

140 Proof

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August 16, 2013 - 1 year ago

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140 Proof Welcomes Kim Stiefel as Director of Business Development

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We at 140 Proof are thrilled to announce that Kim Stiefel has signed on as Director of Business Development. In her new role, Stiefel will lead the charge of expanding partnerships with app developers and web publishers, further growing the advertising network.

Stiefel is an experienced hand in technology sales with senior account roles at companies like AppNexus, NetApp, and EMC. Prior to 140 Proof, Stiefel was a Top 5 sales performer in EMC’s US Commercial Division, closing the single largest transaction to date in division history.

“We’re thrilled to have Kim onboard,” said CEO and co-founder Jon Elvekrog. “Our mission is making social software more relevant by mapping the Blended Interest Graph. As we expand our technology platform into new areas, Kim’s skills will help ensure that we have the best partnerships and channel relationships possible.”

“Social advertising is about expressing meaningful messages across the social universe, and adding relevance to advertising. This has huge implications for developers and bloggers,” said Stiefel. “140 Proof is transforming digital brand advertising and I’m thrilled to help build out the best social ad offering available.

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May 15, 2013 - 1 year ago

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The People’s Pins: Pinterest Boards from the 140 Proof Team

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At 140 Proof, we’re so excited about our new Pinterest-Enabled Social Ads that our team was inspired to jump on the bandwagon and create new boards for the occasion. Our developer, ad ops, marketing, and sales teams all joined the fun.

Our resident Pinterest experts will pick one board to be awarded an Amazon Kindle in 140 Proof’s company-wide “Go Pin Yourself” contest. Which ones do you love most?

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That last board belongs to the official 140 Proof Pinterest page. Come pin with us, won’t you?

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March 24, 2013 - 1 year ago

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Unboxing Advertising Age

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Because everyone loves GIFs.

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(Source: dl.dropbox.com)

March 1, 2013 - 1 year ago

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5 Things Media Planners Are Thankful for

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We meet a lot of media planners (people who organize advertising campaigns on behalf of brands), because our job is to help them excel at their jobs. As we gear up for Thanksgiving, there are 5 things that we guess they might be giving thanks for this year, given all that happens in media planning

The following is written just for media planners, with our thanks for the work they do.

1. Holiday sales radar

You and all your media planner friends are more on top of marketing news than almost anybody else. Only Best Buy, Walmart, and Gizmodo know more. So hit the Black Friday sales strategically and drop us a hint, would you?

2. More client pitchables

People say Black Friday ain’t what it used to be, what with Cyber Monday and online retailers taking over gift shoppers’ lists. But experts are also saying that brand marketers started their holiday promotions before Thanksgiving. That afforded media planners, a few lucky ones at least, some extra time to pitch longer campaigns that start before Thanksgiving (and, we expect, allow more time for adjustments and optimizations). 

3. Worry-free turkey day

Maybe Thanksgiving is never entirely worry-free, depending on who’s cooking. But at least with your 140 Proof campaigns (and likely other full-service ad companies), your account manager handles campaign launches and reporting for you over Thanksgiving weekend. Unlike platforms that require you to click around for reporting and manually launch new creative, 140 Proof does it all automatically. Have a scoop of stuffing for us. 

4. Gift shopping from your desk

Thanksgiving also marks the beginning of holiday schwag season. As is tradition among vendors, schwag must flow to clients as a sign of commitment and holiday love. Sometimes, it’s all bumper stickers and reusable shopping bags. But sometimes it’s REGIFTABLE schwag. Cha ching! More cash in your pocket for candy canes. And you know what? If you’re a media planner and you want to outfit your family in 140 Proof schwag, just pick out your faves and drop us a note

5. Family braggables

It’s the high season in advertising, especially for luxury, retail, and CPG brands. That means more ads to go around for everyone. And while you’re off for a holiday and your second cousins ask you what you do for a living, you’ll have something to point at. “I did that,” you’ll say during a commercial break of the Macy’s Thanksgiving Day Parade. And they’ll understand.

To all our media planner friends: have an awesome Thanksgiving!

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November 19, 2012 - 1 year ago

Posted In CultureCustomers

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Halloween Hijinks at 140 Proof: 2012 Edition

Halloween 2012

This was a banner year for the annual Halloween celebration at 140 Proof HQ in San Francisco. Every year we host a “Beta Test Your Costume” party at lunch with a costume contest.

Last year’s event featured a Georgia Peach, Darth Vader, and the debut of The Bundler (it’s a Ruby joke). This year, the costumes were even better — featuring a Black Bear, a Rockstar Dinosaur, and Rosie the Riveter.

Click the image above to see the characters animate!

Winners of the costume contest, by popular vote:

  • “Best” costume: Lau (@lauardelean) as “Hurricane #Sandy on Twitter”
  • “Most original” costume: Vanessa (@vnaylon) as “The Hipster Jellyfish”
  • “Funniest” costume: Ryan (@sixthburrito) and family as the “Shark Pride”
  • “Worst” costume: John (@jm3) as “The Half-As’tronaut”

Congratulations, 140 Proof! Your costumes were so good that our neighbors 21st Amendment brought us a few cases of their Bitter American brew as an early Halloween treat. Friends and family are invited to stop by our office at 77 De Boom for a taste.

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October 31, 2012 - 1 year ago

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140 Proof Top Fuel, Mini Edition

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The San Francisco team recently peeled out of HQ for a session on the track at K1 Racing. There, they got up to speed on such topics as: proper positioning of a headsock, the best way to wedge yourself into the track, and the finer points of kicking ass.

Congratulations to Kathleen Brady (@K_Br8y), Jason Bond Pratt (@jasonbondpratt), and our CEO Jon Elvekrog (@jonelvekrog) for taking the top slots in the race!

See all the photos on Flickr

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October 2, 2012 - 1 year ago

Posted In Culture

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