We at 140 Proof are thrilled to announce that Kim Stiefel has signed on as Director of Business Development. In her new role, Stiefel will lead the charge of expanding partnerships with app developers and web publishers, further growing the advertising network.
Stiefel is an experienced hand in technology sales with senior account roles at companies like AppNexus, NetApp, and EMC. Prior to 140 Proof, Stiefel was a Top 5 sales performer in EMC’s US Commercial Division, closing the single largest transaction to date in division history.
“We’re thrilled to have Kim onboard,” said CEO and co-founder Jon Elvekrog. “Our mission is making social software more relevant by mapping the Blended Interest Graph. As we expand our technology platform into new areas, Kim’s skills will help ensure that we have the best partnerships and channel relationships possible.”
“Social advertising is about expressing meaningful messages across the social universe, and adding relevance to advertising. This has huge implications for developers and bloggers,” said Stiefel. “140 Proof is transforming digital brand advertising and I’m thrilled to help build out the best social ad offering available.
May 15, 2013 - 5 days ago
At 140 Proof, we’re so excited about our new Pinterest-Enabled Social Ads that our team was inspired to jump on the bandwagon and create new boards for the occasion. Our developer, ad ops, marketing, and sales teams all joined the fun.
Our resident Pinterest experts will pick one board to be awarded an Amazon Kindle in 140 Proof’s company-wide “Go Pin Yourself” contest. Which ones do you love most?
That last board belongs to the official 140 Proof Pinterest page. Come pin with us, won’t you?
March 24, 2013 - 1 month ago
Because everyone loves GIFs.
March 1, 2013 - 2 months ago
We meet a lot of media planners (people who organize advertising campaigns on behalf of brands), because our job is to help them excel at their jobs. As we gear up for Thanksgiving, there are 5 things that we guess they might be giving thanks for this year, given all that happens in media planning.
The following is written just for media planners, with our thanks for the work they do.
1. Holiday sales radar
You and all your media planner friends are more on top of marketing news than almost anybody else. Only Best Buy, Walmart, and Gizmodo know more. So hit the Black Friday sales strategically and drop us a hint, would you?
2. More client pitchables
People say Black Friday ain’t what it used to be, what with Cyber Monday and online retailers taking over gift shoppers’ lists. But experts are also saying that brand marketers started their holiday promotions before Thanksgiving. That afforded media planners, a few lucky ones at least, some extra time to pitch longer campaigns that start before Thanksgiving (and, we expect, allow more time for adjustments and optimizations).
3. Worry-free turkey day
Maybe Thanksgiving is never entirely worry-free, depending on who’s cooking. But at least with your 140 Proof campaigns (and likely other full-service ad companies), your account manager handles campaign launches and reporting for you over Thanksgiving weekend. Unlike platforms that require you to click around for reporting and manually launch new creative, 140 Proof does it all automatically. Have a scoop of stuffing for us.
4. Gift shopping from your desk
Thanksgiving also marks the beginning of holiday schwag season. As is tradition among vendors, schwag must flow to clients as a sign of commitment and holiday love. Sometimes, it’s all bumper stickers and reusable shopping bags. But sometimes it’s REGIFTABLE schwag. Cha ching! More cash in your pocket for candy canes. And you know what? If you’re a media planner and you want to outfit your family in 140 Proof schwag, just pick out your faves and drop us a note.
5. Family braggables
It’s the high season in advertising, especially for luxury, retail, and CPG brands. That means more ads to go around for everyone. And while you’re off for a holiday and your second cousins ask you what you do for a living, you’ll have something to point at. “I did that,” you’ll say during a commercial break of the Macy’s Thanksgiving Day Parade. And they’ll understand.
To all our media planner friends: have an awesome Thanksgiving!
November 19, 2012 - 6 months ago
This was a banner year for the annual Halloween celebration at 140 Proof HQ in San Francisco. Every year we host a “Beta Test Your Costume” party at lunch with a costume contest.
Last year’s event featured a Georgia Peach, Darth Vader, and the debut of The Bundler (it’s a Ruby joke). This year, the costumes were even better — featuring a Black Bear, a Rockstar Dinosaur, and Rosie the Riveter.
Click the image above to see the characters animate!
Winners of the costume contest, by popular vote:
- “Best” costume: Lau (@lauardelean) as “Hurricane #Sandy on Twitter”
- “Most original” costume: Vanessa (@vnaylon) as “The Hipster Jellyfish”
- “Funniest” costume: Ryan (@sixthburrito) and family as the “Shark Pride”
- “Worst” costume: John (@jm3) as “The Half-As’tronaut”
Congratulations, 140 Proof! Your costumes were so good that our neighbors 21st Amendment brought us a few cases of their Bitter American brew as an early Halloween treat. Friends and family are invited to stop by our office at 77 De Boom for a taste.
October 31, 2012 - 6 months ago
The San Francisco team recently peeled out of HQ for a session on the track at K1 Racing. There, they got up to speed on such topics as: proper positioning of a headsock, the best way to wedge yourself into the track, and the finer points of kicking ass.
Congratulations to Kathleen Brady (@K_Br8y), Jason Bond Pratt (@jasonbondpratt), and our CEO Jon Elvekrog (@jonelvekrog) for taking the top slots in the race!
See all the photos on Flickr
October 2, 2012 - 7 months ago
Our partner outreach team has been hard at work creating goodies for the 140 Proof friends and family. We’re proud to announce that our schwag store is now open! Outfit your team with gear from the official sponsors of social advertising.
Can’t decide? Try the 140 Proof T-Shirt Gift Guide:
- For the media director, we suggest the classic “Creative, Brief.”
- For the paid social expert: the 140 Proof Lolcat.
- For the search analyst: “I’ve got Proof.”
- For the Rails developer: “You Can’t Spell Capitalism without ‘API’” (recently in TechCrunch!)
- For your laptop: stickers of all kinds, only $1.
Strapped for cash? Not to worry! Just contact your 140 Proof sales rep for the hookup.
August 15, 2012 - 9 months ago
What drives you? We’re calling on the tech-interested in our network to connect with us on Google+. At 140 Proof, we value our friends and partners in the technology community. Supporting and highlighting innovation is part of our mission, as we help developers to keep making great apps in the social ecosystem.
Circle 140 Proof on Google+
On Google+, we’ll be highlighting technology stories, including news from the app ecosystem and tech news in social advertising.
July 12, 2012 - 10 months ago