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It’s the Pepsi Challenge for advertising.
We created two ads for our intern position and ran them on both the Facebook ad platform and the 140 Proof network. The ads had the same copy and graphic, the same targeting, and the same landing page. Except for the different format requirements of the two platforms, the ads appeared identically to the end user.
We ran the ads for roughly the same number of impressions and compared the results.
Note: 140 Proof does not display an average CPC or CPM because 140 Proof charges a flat rate as opposed to an auction-based fee.
We encourage you to conduct your own test and compare.
