140 Proof

The more we work with agencies and brands to bring advertising to Twitter users, the more we see how important it is to be able to target an audience accurately. Consumers respond well to ads that fit their needs and interest, and they respond badly to offers they perceive as irrelevant. Their message: if you’re going to interrupt me with an advertisement, make it a good one.

But with great targeting prowess comes targeting responsibility, and many websites have signed on to the IAB’s “Power I” (previously called the “Privacy I”) program.

Recently spotted:

• Meebo’s ads (displayed on its partner publisher sites) sport a Power I, and clicking it offers users the option to simply opt out of targeted advertising. 
• And Yahoo! recently created a new landing page to educate consumers about the Power I and what it means. 

Have you found any good implementations of the Power I out there? We’d love to see more examples of how advertisers are sharing targeting control with their audience as this program grows.