Twitter In-Stream Advertising Is Live on Echofon for Mac
Today we are pleased to welcome Echofon for Mac to the Proof Network.
Echofon, a family of Twitter apps for Mac, iPhone, and Firefox, keep users’ unread tweets synced across platforms and provide a clean and simple interface for users.
Echofon released version 1.0 of their Twitter app for the Mac today for $20 or for free with ads by 140 Proof and OneRiot. The app has a simple, clean user interface which allows users to easily attach photos to your tweets with drag and drop. Users can also attach things — screen captures, a song, or a web page — to a tweet.
140 Proof’s personalized ad solution allows advertisers to reach Echofon’s loyal user base, with relevant, unobtrusive ads that resonate with users. Users can interact with ads, just as they do with normal tweets: they can be replied to, retweeted, or favorited.
“We’re excited that Twitter has adopted our strategy for monetizing the 25% of users who use twitter.com and we’re thrilled to be partnering with great application developers like Echofon to monetize the rest of the Twitter ecosystem.” said CEO Jon Elvekrog. “We are excited to be working with Echofon, the best Mac app for Twitter available today.”
Check out the Echofon announcement or visit echofon.com to try Echofon for Mac.
Read the press release.
