Leading Social Advertising Company Reaches Consumers in the Stream Using Patented Technology
SAN FRANCISCO — 140 Proof, the leading social stream ad platform for Twitter and Facebook, announced the completion of a $2.5 million Series B funding round today.
“Marketers know they need to reach consumers in the social stream and 140 Proof has a unique solution that meets this tremendous marketing opportunity”
BlueRun Ventures led the round, which also included angel investors like Mark Kingdon, former CEO of Organic Inc. The new investors join a roster that includes Silicon Valley heavy-hitters like Ron Conway’s SV Angel and Peter Thiel’s Founders Fund, the investors behind Facebook.
140 Proof works with social stream applications to deliver sharable advertising at the very top of a consumers’ social stream – the torrent of Twitter and Facebook updates that consumers check daily.
“Marketers know they need to reach consumers in the social stream and 140 Proof has a unique solution that meets this tremendous marketing opportunity,” said John Malloy, investment partner at BlueRun Ventures. “Their stream-targeted ads help brands deliver a message and see it spread virally across social networks. The 140 Proof solution provides real social marketing value through tangible, consistent and manageable results.”
The company’s patented technology helps marketers target consumers in the social space based on whom they follow, keywords used in their social streams and other publicly available keys from their social graph. Marketers can leverage the platform in real-time to serve more engaging social display ads.
“140 Proof helps marketers reach relevant consumers in an environment where discovery and sharing are the norm,” said Jon Elvekrog, 140 Proof CEO. “We’re happy to have the support of our new investors as we accelerate growth based on the proven results we’ve delivered over the past 15 months in this highly interactive advertising channel.”
Even though Twitter and Facebook have internal sales teams helping advertisers use their platforms, large brands have been unable to reach consumers within social streams in a way that is effective, scalable, efficient and accountable. 140 Proof solves all of these problems.
Led by three senior executives with experience at web companies including Organic, ESPN, and LinkExchange, 140 Proof began developing its IP and technology two years ago, before many even considered the social stream as an advertising channel. 140 Proof’s network currently reaches 200 million unique users in the U.S. on behalf of more than 100 brand advertisers.
This story first appeared in the Wall Street Journal’s All Things D: http://mediamemo.allthingsd.com/20110428/a-year-after-twitters-cold-shoulder-twitter-ad-shop-140-proof-says-its-doing-great/
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