Along the lines of helping people control their ad experience, one Canadian startup called DoGood gives consumers the options of replacing ordinary web ads in their browser with green initiatives and social change movements.
To hack your ad experience, you install DoGood’s browser plugin and use the web normally. As you encounter sites that show you banner or flash advertising, DoGood will cover up those ads with its own messages and “good” ads sponsored by brands.
Amazing, appealing, monetized, and 100% opt-in. Sort of a grassroots, socially-conscious version of The Deck.
From the DoGood website:
The DoGooder browser plug-in hides the generic advertising you see on the Internet, and shows you thoughtful green related initiatives, philanthropic calls for action, and health and wellness ideas instead. We then donate 50% of our profits back to charity, green initiatives, and non-profit organizations.
