6 Ways Brands Can Become More “Likeable”

Matt Rosenberg, VP of marketing at Taykey, recently published a new article for businesses trying to figure out Facebook’s byzantine privacy and brand management controls.

It’s called 6 Ways Brands Can Become More Likable, and we recommend you read it. Now. It covers key principles of durable community growth, like:

• Asking people to content rather than companies
• Planning to listen, rather than just talking
• Not offering coupons and deals in exchange for “Likes”
• Targeting ads in smarter ways, e.g. using the Blended Interest Graph
• Making creative that’s as dynamic as your fans
• Giving up obsessing over the dollar value of a “Like”
• Giving users more control of brand relationships