Gigaom says Twitter might reveal ad strategy details at SXSW, but it’s much more likely Twitter would make such an announcement at their own conference, Chirp, happening in April.
For one thing, Twitter is still hiring its monetization team. It’s unlikely they’d be ready to launch in three weeks.
Gigaom:
Twitter will roll out an official advertising platform, likely within the next month or so, one of the company’s executives told an advertising-industry conference, according to a report in Media Post. Anamitra Banerji, head of product management and monetization at Twitter, apparently made the comment in response to a question from a panel moderator at the IAB Annual Leadership Meeting on Monday.
What do you think? Which is the more likely announcement date?
@seth has some great thoughts on the impact on the ad industry that Twitter’s ad platform has (even while it doesn’t exist): “On Twitter Advertising and Briefcase Theory”
While you wait to find out what Twitter has in store, create your own Twitter ad now with our self-service form at http://140proof.com. Clicks are $1, and Retweets/replies/follows are free!
