Today, Erin Griffith at PandoDaily wrote about the need for mobile ad spend to catch up to the rest of digital spending.
We couldn’t agree more.
And with mobile internet use taking up an increasing piece of social media use (30% at last count), it’s time for brands to go where the audience is.
Mobile is certainly winning the attention war. Smartphone adoption is the fastest in history. Mobile devices are more popular than computers. Time spent on mobile is on track to outpace all other forms of media. And in many emerging markets, mobile is the only way users have ever encountered the Web.