In what’s being heralded as the next step for the iPhone App Store, Apple made the move yesterday to build advertising into their offering. This evens the playing field between them and Google, who made their fortune in advertising and are just now unveiling their first hardware device, the Nexus One phone.
An ad platform allows Apple to continue reaping value from the 40 million iPhones they’ve sold so far.
What could one do with, say, a platform of 150 million users? (We’re about to find out.)
New York Times: Apple Buys Quattro, An Ad Firm
“…mobile ad spending is expected to grow to $1.6 billion by 2013, as smartphones and other small mobile computing devices become increasingly popular. Seventeen percent of adult cellphone subscribers in the United States have smartphones, up from 11 percent a year ago.”
