In Q4 we reached a level of scale that enables us to give a meaningful high level read out around what is happening for Advertisers and Publishers on our Network of Twitter and other social stream related sites, apps and services. Below we’ll report on the following:

Part I. Top Advertiser Verticals in Q4 and emerging in 1H 2011

Part II. Campaign Insights and Performance — what works and why

Part III. The Publisher Landscape — evolution of an ecosystem

Part II. Campaign Insights and Performance — what works and why

Brands and campaigns that care about engaging influencers and getting them behind their message/objective.

Why it’s working: Campaign engagers on the 140 Proof network consistently have more followers and are connected to more people — more influence — than average Twitter users.

Brands and campaigns that care about building buzz around specific events and/or content with limited shelf life (launches, premiers, TV/Movie/Sporting Events).

Why it’s working: Twitter and the social stream are real-time and about discovery and sharing — so they naturally adopt and amplify legit campaigns in this area.

Brands and campaigns looking to drive traffic and engagement on Facebook and other social platforms — including Twitter. This includes to consume branded media (videos, posts, etc.) and net specific Actions (Fan, Like, Follow, etc.).

Why it’s working:  Our Network audience uses multiple social networks, they are not mutually exclusive (i.e. You roll Twitter and Facebook and Foursquare and so on, not one over the other) Users move seamlessly between their networks, often consuming updates from multiple sources side by side if not interlaced — so well-targeted campaigns presented in the stream context naturally benefit from this behavior.  The opposite is “hey you’re looking at your stream, now stop and go read a book and come back in 2 hours”

As always chat us up for more. Will call back. Will show up. Will not make you fill out a large form with data we will never use. Hit me at andy@140proof.com or via our simple contact form.

Posted by Andy Scott