Attention Austin-bound Brand Marketers:
Join us on March 13 to discuss outstanding social campaign strategies and examples of how brands are using social to increase the effectiveness of their marketing efforts.
Our CTO John Manoogian III (@jm3) will be joined by Jason Harris of Mekanism (@jason_harris), Kristin Maverick of The Barbarian Group (@kmaverick), and Sarahjane Sachetti of Formspring (@sf_sj). Tech writer Jolie O’Dell (@jolieodell) will also make a special appearance.
If you’re in Austin for Interactive, drop by, say hello, and bring us your questions about getting the most out of social.
Epic Battle: Creative vs Discipline in Social
- Tuesday, March 13, 9:30am — 10:30am
- InterContinental Stephen F. Austin, Capital Ballroom A
- Panel info link
- Panel description:
As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big questions about ROI versus spend and effective measurement has been a trendy topic without clear answers for years. The tension introduced by the the creativity made familiar by traditional brand campaigns and the measurement that performance/Internet marketing allows has created increasingly urgent questions for CMOs, agencies and social networks alike. This panel brings together divergent voices in the evolving social media marketing realm and will address the questions brands, agencies and social networks need to answer in 2012.
