January 30, 2012 — 3 months ago
— In
Politics
Ad teams are gearing up nationwide to shift their efforts away from everything nonpolitical and lock in for an intense year of political advertising. Given the growing influence of social seen in the last two presidential elections, how big a role will social play in 2012?
President Obama’s social strategy in 2008 was hailed as a coup (New York Times). And AdWeek says, “the use of social and online media has increased exponentially among political organizations” (emphasis ours).
Could social eclipse TV and print for the hearts and minds effort this year? We’ll explore this theme next week in a special installment of our video series on 140 Proof.
