January 27, 2012 — 3 weeks ago
The Starcom team and the 140 Proof team have built up a great partnership, and we’re delighted to see them get much-deserved praise from AdAge in their “10 Standout Shops” list:
It’s been a booming new-business year for Publicis’ Starcom, as the firm continues to embrace the paid, owned and earned trifecta. Contributing to its 14% growth in revenue, the firm won A-B InBev, Burger King, Novartis and a portion of the billion-dollar-in-billings Microsoft account. It also brought in smaller pieces of business such as Universal Parks and Groupon.
We’re looking forward to an exciting 2012, as we work to help Starcom’s customers succeed in the social stream. Cheers!
