Score one for the tablet audience: from an e-commerce standpoint, they’re worth more than your average visitor.
Adobe’s newly released Digital Marketing Insights report found that tablet users in 2011 spent 21% more per purchase than desktop users.
Why is that? Demographics have a lot to do with it: if you can afford a tablet, you’re generally more affluent. And the fact that tablets are mostly used on the weekends — prime shopping times — plays into it too.
At 140 Proof, we’ve built tablet apps into our network, and they’ve proven popular with advertisers. If your client is looking for a way to increase brand awareness among affluent audiences like tablet owners, contact us at hello@140proof.com.
