As promised, Facebook started pushing Sponsored Stories into the main News Feed area of the Facebook web site, bringing ads to the most popular location. The paid placements, now called Featured Stories, will be shown to the fans of the brand advertisers only, with an initial frequency cap of one Featured Story per day.
The change comes over six months after Twitter.com made a similar move, adding Promoted Tweets to users’ timelines on its site for followers of the advertiser. (As of September 2011, Promoted Tweets in Timelines can now be served to anyone logged into Twitter.com, regardless of the brand follow relationship.)
Read more about the Featured Stories rollout:
Facebook Puts Sponsored Stories Into News Feed And Calls Them Featured Stories
